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HOW TO CREATE SEO ORGANICALLY - PART THREE = STATIC VS. DYNAMIC WEBSITES
SEO Factors to consider = Static vs. Dynamic?
One of the biggest mistakes I see many, if not most, new businesses make when first starting a website is their choice of the website platform. Let's not forget SEO Factor #1 which is Time. Since you are starting a new business website, you are already behind the eightball because your competition on the web have a head start in front of you, so you have to immediately put up more SEO brownie points than your competition!
If you are serious about your business and your desire to be competitive on the web, then one of the worse things that you can do is to use a website building platform such as Squarespace, Wix, Weebly, GoDaddy, Duda, Hostgator, Craft, BlueHost, 1&1, Strikingly, and all the rest of those crappy site builders! Seriously now, do you think you can cheap out and still be able to defeat your competition? Not if your competition is on their game!
Folks, there is an old saying that still applies, you only get what you pay for. On the other hand, if you have a cheap business, then maybe you do need a cheap website. Most of the WordPress templates out there is a problem too, but certainly not as bad as those listed above. The problem with the dynamic websites are primarily the backend, but the backend can also cause SEO implementation problems on the front end of the website as well.
For the average webpage, what does the backend primarily do? Simply put, it tells the web browsers how to layout the webpage on the browser so it might be viewed. There can be thousands of lines of code and scripts within both the head and body of the website that has no relevance at all to the search engines, that can get in the way of the search engines querying the webpage.
These cheap, wannabe website builders have too much bloat surrounding what little actual content might be on the webpage to the point where it can affect the ranking. The search engines would rather find the content more quickly than to force through the bloat.
A static website is pure, it simply runs when placed on a web browser. You don't even need the internet to run it! Dynamic websites, almost all of them (custom-built, private ones the exception) need to be on the internet and constantly referring to a server that runs the backend.
This is a great video to watch to learn more about the technical explanation of static vs. dynamic.
As mentioned in the video, for many purposes on the web, all one needs is a static website!
The amazing thing about static websites is though they are in many ways superior to dynamic websites, there are fewer and fewer professionals available to make them. In my humble opinion if you need someone else's template to build a website, then you are NOT a webmaster! Not by any means! A true webmaster will build their websites from scratch, starting with a blank, white page. If they use a template, they have built it themselves.
Also, a true webmaster knows that you must consider what is needed SEO wise and to thoroughly research the subject at hand in order to build a sound foundation of SEO on which to then put the web design onto. That client's particular SEO needs are considered and implemented throughout the creation of the website.
Absolutely, this is the most important part of SEO, the organic creation of it. At all points of building the website, the SEO factors need to be considered and added in from the start! SEO is the foundation of a website! It is NOT something to think about after the website has been made! SEO can not be easily "added in" once the website has been made! So many people think SEO is like the syrup to pour on top of the pancakes when in reality the SEO is the flour holding the pancakes together.
When a web person is more concerned about "finding the right template" for the client than they are for what the client's needs are to gain more customers and fight the competition, that client is off for a bad start. Too many fools think they can make a website because they can somewhat use Squarespace and now these idiots are calling themselves "webmasters"!!! All they are concerned about is the Eye Candy. These are the same people that usually have no real understanding of search engine optimization.
Most all of these dynamic web builders have to run on their servers, you are not able to use the web hosting service of your choice such as you can do with a static site and admittedly most WordPress sites. This is yet another situation that can cause problems in implementing SEO Factors. And it certainly gives you far less control over your website, what you can and cannot do as far as making changes, edits, and additions in the future.
It seems that most of the people making websites with WordPress think that all they need do to have good SEO incorporated is to use the Yoast plugin. As far as search engine optimization goes, if this is what one thinks, then they are making a fatal mistake! SEO is NOT a damned plugin! One would still want to use as many SEO factors as possible and then just turn on Yoast as a maybe, just maybe bonus.
Many of these people making business websites for clients using these funky website builders will find a template or two that they have figured out how to use and will try to stuff all their clients within these few templates of the thousands and thousands available.
The more popular a particular template is, whatever the platform, the more it is on the net. There are websites out there, tens of thousands of them all built from the same template. This creates a sea of likeness that the search engines must wade against to find any relevant content within that website. A static website with the same amount of SEO is more readily available for the search engines to spot and land a hit.
I have performed many hours of analysis of my main client's 100+ websites and their competition. I honestly don't think I have ever seen a website made from Squarespace, Wix, Weebly or of that lot to be ranked ahead of my client's websites. Only sometimes will a WordPress website be listed ahead of my work.
My question to those that are starting a new website is what is it exactly that you might need the website to be performing that requires it to be dynamic? Does the entire website need to be dynamic would be the second question if the answer was yes to the first question.
Let's look at a website such as this one, WriteSpike. Yes, absolutely it must be a dynamic website from top to bottom. This is certainly when a CMS (Content Management System) type of platform comes in handy, say like Drupal, Joomla!, Magento, Django and sometimes WordPress. There is no way WriteSpike could be made as a static website.
On the other hand, say you have a small to medium-sized business and what you primarily need your website/s for is to attract new customers. More than likely most of the webpages that are needed for the website do not need to be dynamic. Those webpages that do need to be dynamic, say a shopping cart can easily be connected via links to a shopping cart system that represents your business's look and branding.
The trick today is finding a webmaster that is still making custom, unique static websites built on a foundation of solid SEO. It seems that we are becoming a dying breed. To make static websites today that can do all the needed Web 2.0 tricks you either have to be a super HTML5, CSS, and Jquery coder or be using a web editing program like Adobe's Dreamweaver or Softpress's Freeway Pro. Although I have Dreamweaver as part of my Creative Suite, I do not use it and I have been using Freeway Pro for over a decade now, ever since Adobe screwed all its users of GoLive.
Freeway Pro 7 pictured above and Adobe Dreamweaver is pictured below.
One of the true beauties on using either of those two softwares is that you do have total control over everything. You control what is in the head section and what is in the body section. If you want every page of your website to have a different look and feel than the other webpages, no problem. (Not usually recommended, but sometimes needed.)
Another great feature of having a static website is that you can run it on the web hosting service of your choice. That means you can have access to a cPanel and the root of the website. Total control of your website is what you end up with. Yes, there are pros and cons. You either have to learn one of these static web editors or find someone very knowledgeable about this for hire.
Softpress's Freeway Pro 7 was made to be a very visual and intuitive interface. Putting webpages together in a format that you decide on is quite easy to get the hang of. Of course, the key is learning and then implementing the many SEO factors that are out there. Freeway Pro is a Mac-only software.
Out of curiosity as much as I was also looking for another client or two I have been keeping an eye on the work there might be available on Upwork.com. I find it amazing how many of the clients looking for SEO help have a website made with Wix or Squarespace in particular. There are many more clients with a Squarespace or Wix site just looking for help in general. And then there are the ones looking for an SEO "expert" working within those two platforms. Honestly, I don't think a true SEO expert is going to bother working within those confines.
As I have before and probably will mention again is that SEO is simply the accumulation of the most SEO brownie points gathered by the search engines for any particular search query. The webpage with the most brownie points gets listed first.
If the web builder is not able to access the head section of the website and webpages and implement changes, then that creates a serious setback for some of the SEO Factors. The same circumstances for the body section as well.
Try doing this for instance with something like Wix...
Your home page is your index.html page and that is located on the root of the website's server. With a web editor like Freeway Pro, I can create directories or folders with just a click and can nest folders within folders. Each directory can be assigned a unique name up to 127 characters. Those directories' names can be vital SEO factors! Since this is all just linking essentially, the viewer of the website is not affected. URLs made correctly can feed the search engines data they're looking for. Therefore, a webpage just after the home page could have one hundred or more keywords and phrases within the URL talking to the search engines. The below animated image shows an actual client of mine's website.
Another problem with many of the cheap dynamic web platforms is that you do not have access to the root and so you can not add your custom made XML sitemap and most likely will have to depend on whatever sitemap that platform might make and hopefully properly submit to Bing and Google.
The above paragraph compounds yet another problem. If you are either the owner or the webmaster of a business site, you want to have your own Google Analytics and Search Console accounts and a Bing Webmaster Tools account. To make those items useful, one needs access to both the root of the server and the head section of the webpages. I will cover more about these necessary entities in a future SEO series part.
Therefore if you are truly seriously concerned about starting correctly with a new business website, or any type of website for that matter and that the SEO is imperative, you need to consider whether you ought to be using the likes of Wix, Squarespace and the rest. Consider what you need to do with your website so that it out-competes your competitor's and whether you want to sacrifice some SEO brownie points that could prove to be key.
We will explore more in the following parts to this "How to SEO Organically" series.
You can find How To Create SEO Organically Part One here: https://www.writespike.com/story/EYTJ4GMt5SYP/how-to-create-seo-organically-part-one
You can find How To Create SEO Organically Part Two here: https://www.writespike.com/story/99ui00zFw0NS/how-to-create-seo-organically-part-two
You can find How To Create SEO Organically Part Four here: https://www.writespike.com/story/IiosLw5XjgZT/how-to-create-seo-organically-part-four-sitemaps-and-submitting-to-bing-google
You can find How To Create SEO Organically Part Five here: https://www.writespike.com/story/QQJCrnZl8JUD/how-to-create-seo-organically-part-five-linking-internally-and-backlinking
You can find How To Create SEO Organically Part Six here: https://www.writespike.com/story/nMfgQ0rPr7Cq/how-to-create-seo-organically-part-six-google-vs-the-other-search-engines
You can find How To Create SEO Organically Part Seven here: https://www.writespike.com/story/FVSDj8vhjAoH/how-to-create-seo-organically-part-seven-what-you-cannot-see-can-hurt-you-or-gimme-more-head
As a reference and as just a simple example of backlinking, you can also find all my "How To Create SEO Organically" articles listed here: https://how-to-create-seo-organically.com/
Should you need SEO advice and analysis and/or a static website loaded with all my SEO factors please leave me a message here. I also can be found at https://www.upwork.com/fl/rgator
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