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HOW TO CREATE SEO ORGANICALLY - PART FIVE = LINKING - INTERNALLY AND BACKLINKING
Linking, linking and more linking!
If you think about it the internet is all about linking and that is why it exists. It is all related to a series of connections, ending up as the connection to your computer via your ISP. Through a series of linking you can move from one webpage to the next and onto more websites. It all depends on hyperlinking.
Needless to say, using good linking practices is a crucial factor in creating your website's SEO. The two most critical forms of linking are internal and external linking. External linking is also known as "backlinking". The search engines value both while performing their ranking of a webpage. However, proper backlinking can be one of the most powerful SEO factors when working on any website.
Linking and more specifically backlinking is such an important factor of SEO, you can find hundreds of articles on the internet on just this one subject. Certainly, it is one of the essential keys to getting more web traffic. However, internal linking is an important aspect of linking as well.
As explained in Part Two of this series, it is a very good idea to make those links that go from page to page within your website to have keywords and key phrases written in those links. This is accomplished by 1) naming each webpage with keywords and phrases that are reflective of the information within that webpage. Furthermore, 2) if you can name directories with keywords and phrases, do so and then place your webpages within those directories.
The beauty of following this method of internal linking is that the long links are not usually seen by the viewers because these links are engaged by a button, icon or image. These long-string URLs can be presented wonderfully to the search engines while their ugliness is hidden to the viewers. Depending on your website builder, this technique can be quite easy to implement, especially if you are creating static websites. However, this could be a tricky implementation, if not impossible with the likes of the cheap and lousy website builders like Squarespace, Wix, Weebly and that ilk of website builders.
I would like to remind the readers of this SEO series if you are truly concerned about your website getting as much attention by the search engines as possible (web traffic) then you should AVOID the cheap and "easy" website builders! Why? Because the professional webmasters who have made websites with superior web building tools and are dealing in the same subject/category as your website have huge advantages over your attempts of using inferior web building tools such as Wix and Squarespace. Keep in mind that true, professional webmasters do not use tools like that when they want to have a competitive website.
Webmasters want to take advantage of every SEO factor that they can implement and therefore they use the best tools they have at their disposal. Thus the reason why many SEO specialists will still create static websites where there are more SEO implementation possibilities. When there are dynamic needs for a website, a webmaster understands they can just add dynamic webpages to the site by merely linking them. Such an example would be a shopping cart or a blog added to a static website.
Creating positive, white hat backlinking is certainly more tricky to pull off than internal linking and there needs to be more thought put into this situation. Improper backlinking can end up turning into black hat SEO implementation! Using a backlinking "service" can cause far more problems than it can provide positive results.
Positive backlinking is dependent on linking back and forth to RELEVANT webpages and websites! This one rule is the "make or break" of positive backlinking and this is exactly where so many people fail at their attempts of proper backlinking.
As previously stated, there are many, many articles devoted to backlinking already on the web for your examination, so I will only touch on a few of my techniques that you might not find considered in those other backlinking articles.
An important SEO Tip!
A mistake that I am seeing made more often than not these days is the cramming of information/content on a forever scrolling webpage. This seems to be the fad themes being used with Squarespace, Wix, and the rest. I guess that some people think this is a cool design, but what does it do for search engine optimization?
The Home Page should in many ways just be the introductory page to the rest of the website, briefly touching on the contents/subjects of the website while directing the viewers/search engines to separate webpages for each strong subject.
One should avoid putting several strong subjects together in one webpage since this causes a little "confusion" to the rapid response of the search query. What is the strongest of those subjects on that one webpage? It will be that subject that gets the best response and the other subjects won't be ranked as well as if those other subjects were dedicated to its own webpage. Giving each strong subject a separate webpage gives more ranking weight to that webpage than putting several strong subjects together on a single webpage.
The home page should have several well-written, very keyword descriptive sentences to lead each link to those webpages along with an eye-candy image or icon. The link naming for each one should be specific to the subject of that webpage. Your linking should be a method of talking to and guiding the search engines to your webpages, remember the lessons of Part Two of this series.
This brings us to what is my favorite means of backlinking and it is a method that I have been using for well over a decade now. In my opinion, I feel this approach to be the most powerful form of backlinking possible. Think about this, the best backlinks you can have working for you are the additional websites that you surround your main website with. I call these "satellite landing page websites".
Let's say that the subject matter of the main website has many different topics that it presents, or maybe that it is a business that offers many different types of services.
The main website should have a separate webpage for each of these topics or services. These webpages should have several well-written paragraphs at a minimum along with related images and if possible a video. Then each of these webpages gets a representative satellite domain and website.
Keeping in mind that the search engines read and use URLs as part of its overall ranking, you purchase a keyword loaded domain that would represent the subject or service for each webpage of the main website. These satellite websites can be a single webpage with at least a few very well-written paragraphs, some related images and hopefully a video or two. However, if you have enough content for this subject/service, then spread that out on several webpages with long, keyword URLs links.
Make sure though not to copy the content from the main website onto these satellite websites. It should be re-written in such a way that it is original content, hopefully going into more detail than the main website's page.
It is essential that you link all the satellites back and forth to each other and to the main website. When you perform this correctly you are essentially weaving a web around your main website. Since you are controlling the content of these satellite websites they can be the most relevant backlinks you can obtain.
Over the years I have seen huge success when engaging this complex form of backlinking. You know you're doing something correctly when you present a search query and it comes back with several of your webpages listed on the first page of search results.
The next form of time-proven backlinking I like to use is by incorporating the second most used search engine into your websites, the Google-owned YouTube. If it is anyway possible for you to make videos for your websites, DO SO! Then make yourself a Youtube channel just for that website.
Try to embed at least one of those videos onto each of your webpages. Embedding relevant Youtube videos is great backlinking and even better when they are from your Youtube Channel.
The third and last form of backlinking I will talk about in Part Five will be about how to use what I call "glommers" and are sometimes referred to as "citations". Depending on the subject of the website will determine what glommers might be going after that same place on the search engines' results as you are.
Over the years I have learned that there are those good glommers that you want to work in your favor and the bad ones that you want to avoid. For the most part, those citations that are a part of the Yext network are only to be used to the extent of what is free to use. Should you go to the Yext website to see the list of icons of the citations in their "collective" be aware that most listed on the top two rows are services/sites that you can fully implement without having to use Yext. For instance, Google, Google Places, Bing, Yelp, and Yahoo are examples.
Some of these glommers can be a real problem for your website's search query results. They can even be more competitive for the top listings than your actual bread and butter competitors are! Glommers can really get in the way of everyone searching for the most relevant answers.
The best way to counter this is for you to determine what are the "good" glommers and then to work with them. To ascertain who/what are the glommers that could get in your website's way is to start doing a series of relative search queries on both Google and Bing and make note of those listings that keep coming up that are not really your competition, but are showing up as relevant listings just the same.
Depending on the subject of the website, sometimes professional media might be getting listed ahead of your webpages in the search results. Sources like the NY Times, your city's newspaper website, and other such substantiated media specialists are given a little better and quicker push into the search results. In my eyes, these are yet another form of glommer or citation because they interfere with your search results. Your website has to be very strong on SEO to beat out the media sources!
For some of these, you might notice that your competitor is being listed by a glommer. This is what you want to make happen as much as possible with the glommers. This takes some time, researching, and work to make happen efficiently. When you find a "good" free glommer or citation, take advantage of whatever features it might offer.
With some of the better glommers, you have to opportunity to practically make a webpage within their site where you can add plenty of written content along with images and videos. A couple of the ones I like to work with are:
Don't forget to treat all of your satellite websites with the same SEO intensity as you would your main website. Therefore each satellite website having a Google Analytics and Search Console and Bing Webmaster Tools account and a custom sitemap submitted is a must.
Now if you add the above backlinking methods to the many other schemes that I've not mentioned, like social media into your bag of backlinking white hat tricks, you'll do well.
We will explore more in the following parts to this "How to SEO Organically" series.
You can find How To Create SEO Organically Part One here: https://www.writespike.com/story/EYTJ4GMt5SYP/how-to-create-seo-organically-part-one
You can find How To Create SEO Organically Part Two here: https://www.writespike.com/story/99ui00zFw0NS/how-to-create-seo-organically-part-two
You can find How To Create SEO Organically Part Three here: https://www.writespike.com/story/IiosLw5XjgZT/how-to-create-seo-organically-part-four-sitemaps-and-submitting-to-bing-google
You can find How To Create SEO Organically Part Four here: https://www.writespike.com/story/IiosLw5XjgZT/how-to-create-seo-organically-part-four-sitemaps-and-submitting-to-bing-google
You can find How To Create SEO Organically Part Six here: https://www.writespike.com/story/nMfgQ0rPr7Cq/how-to-create-seo-organically-part-six-google-vs-the-other-search-engines
Should you need SEO advice and analysis and/or a static website loaded with all my SEO factors please leave me a message here. I also can be found at https://www.upwork.com/fl/rgator
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